STYLE PROTOCOL

A Style Guide Engineered for Modern Men

There’s a lot to be discussed when it comes to men’s fashion, which is why Style Protocol takes more of a helpful how-to approach, rather than a mandatory must-do. Think of it as a series of building blocks: with each chapter you read, you will build on the knowledge gained from the previous ones. This book provides you with the components from which you can assemble the mix that best suits your personality, body, budget, and lifestyle. The indispensable advice in it will help you gain an understanding of how the different elements of dressing all relate and how you can use them to develop a polished and confident sense of personal style.


The Author

REINALDO IRIZARRY was born in New York City and studied design at the International Academy of Design & Technology in Florida. He began his career as a Visual Merchandiser for Saks Fifth Avenue. Since then, he has launched a bilingual fashion magazine, a personal style blog and worked as a Fashion Stylist with celebrity clients including JoJo, Adrienne Bailon, Mozella, Hayley Hasselhoff, and Haylie Duff. He has also served as a fashion expert on TV shows on the CW, FOX and E! Network, has toured the country with musicians such as Joe Jonas and Jay Sean, and has worked on magazine editorials and advertising campaigns for heavyweights like EA Sports, PlayStation, Bloomingdale's, and Riviera Resort & Spa. He lives in Los Angeles.

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Style Protocol in Last Style of Defense

Dan Hasby-Oliver, the award-winning menswear writer and trend analyst behind Last Style of Defense, attended my book launch party and here’s what he had to say:

Having read the book, it gives a helpful glance into men’s fashion and a practical and manageable guide to help the modern man develop and express his own style.

[ Full Story ]

The Ultimate Need To Know Fashion Tips For Men

The editors of Splash Magazines attended the Style Protocol book launch party. Here’s what they had to say:

In today’s day and age, style is very pertinent and can be at times a deciding factor or a deal breaker as style in a sense defines you in many ways.  Impressions count more than ever and a clean cut yet stylish image is a necessity. The importance of having style, the need and want for up to date trends and that ‘in the know’ ingenuity has increased drastically. Reinaldo Irizarry, author of Style Protocol, brought the answers to many questions at the Style Protocol Book Launch Party and strategically placed them in the palm of your hand.

[ Full Story ]

reyalfashion:

My Book Launch Party
Thursday night the BOA Art Gallery in Los Angeles was transformed into a menswear exhibit celebrating the launch of my new book Style Protocol: A Style Guide Engineered for Modern Men. I’ve spent the last year working on this book, and — for lack of a better metaphor — the evening felt a bit like giving birth. Minus the pain of course. 
The anxiety of having to wait to share this “baby” with everyone is finally over and overwhelming in the best of ways. I couldn’t be happier.
Dreams do come true.
Fully stocked bar courtesy of VeeV Açai Spirit.
JoJo and IStyle Protocol gift bags.DJ Rogue
Acknowledgments
Thank you VeeV Açai Spirit for the amazing cocktails, SmartWater for keeping all my guests hydrated, Trina Turk for dressing all the ladies working my party, and Mr Turk for my tuxedo. 
This party couldn’t have happened without the help of so many incredible people including: First Look PR, Elle Communications, Georgia Ganjeh, MyCloset Italia, G-Star, Emile Lafaurie for Sean Stores, Candlessentials, NoSubject LA, Mykull London, Blake Jacobsen, Micha Design, Hugh & Crye, BOA Art Gallery, Purveyor of Style, and Douglas Fir.
Buy the book
Style Protocol: A Style Guide Engineered for Modern Men will be out on Tuesday, November 13th. Visit www.styleprotocol.com to get yours!
Zoom Info
reyalfashion:

My Book Launch Party
Thursday night the BOA Art Gallery in Los Angeles was transformed into a menswear exhibit celebrating the launch of my new book Style Protocol: A Style Guide Engineered for Modern Men. I’ve spent the last year working on this book, and — for lack of a better metaphor — the evening felt a bit like giving birth. Minus the pain of course. 
The anxiety of having to wait to share this “baby” with everyone is finally over and overwhelming in the best of ways. I couldn’t be happier.
Dreams do come true.
Fully stocked bar courtesy of VeeV Açai Spirit.
JoJo and IStyle Protocol gift bags.DJ Rogue
Acknowledgments
Thank you VeeV Açai Spirit for the amazing cocktails, SmartWater for keeping all my guests hydrated, Trina Turk for dressing all the ladies working my party, and Mr Turk for my tuxedo. 
This party couldn’t have happened without the help of so many incredible people including: First Look PR, Elle Communications, Georgia Ganjeh, MyCloset Italia, G-Star, Emile Lafaurie for Sean Stores, Candlessentials, NoSubject LA, Mykull London, Blake Jacobsen, Micha Design, Hugh & Crye, BOA Art Gallery, Purveyor of Style, and Douglas Fir.
Buy the book
Style Protocol: A Style Guide Engineered for Modern Men will be out on Tuesday, November 13th. Visit www.styleprotocol.com to get yours!
Zoom Info
reyalfashion:

My Book Launch Party
Thursday night the BOA Art Gallery in Los Angeles was transformed into a menswear exhibit celebrating the launch of my new book Style Protocol: A Style Guide Engineered for Modern Men. I’ve spent the last year working on this book, and — for lack of a better metaphor — the evening felt a bit like giving birth. Minus the pain of course. 
The anxiety of having to wait to share this “baby” with everyone is finally over and overwhelming in the best of ways. I couldn’t be happier.
Dreams do come true.
Fully stocked bar courtesy of VeeV Açai Spirit.
JoJo and IStyle Protocol gift bags.DJ Rogue
Acknowledgments
Thank you VeeV Açai Spirit for the amazing cocktails, SmartWater for keeping all my guests hydrated, Trina Turk for dressing all the ladies working my party, and Mr Turk for my tuxedo. 
This party couldn’t have happened without the help of so many incredible people including: First Look PR, Elle Communications, Georgia Ganjeh, MyCloset Italia, G-Star, Emile Lafaurie for Sean Stores, Candlessentials, NoSubject LA, Mykull London, Blake Jacobsen, Micha Design, Hugh & Crye, BOA Art Gallery, Purveyor of Style, and Douglas Fir.
Buy the book
Style Protocol: A Style Guide Engineered for Modern Men will be out on Tuesday, November 13th. Visit www.styleprotocol.com to get yours!
Zoom Info
reyalfashion:

My Book Launch Party
Thursday night the BOA Art Gallery in Los Angeles was transformed into a menswear exhibit celebrating the launch of my new book Style Protocol: A Style Guide Engineered for Modern Men. I’ve spent the last year working on this book, and — for lack of a better metaphor — the evening felt a bit like giving birth. Minus the pain of course. 
The anxiety of having to wait to share this “baby” with everyone is finally over and overwhelming in the best of ways. I couldn’t be happier.
Dreams do come true.
Fully stocked bar courtesy of VeeV Açai Spirit.
JoJo and IStyle Protocol gift bags.DJ Rogue
Acknowledgments
Thank you VeeV Açai Spirit for the amazing cocktails, SmartWater for keeping all my guests hydrated, Trina Turk for dressing all the ladies working my party, and Mr Turk for my tuxedo. 
This party couldn’t have happened without the help of so many incredible people including: First Look PR, Elle Communications, Georgia Ganjeh, MyCloset Italia, G-Star, Emile Lafaurie for Sean Stores, Candlessentials, NoSubject LA, Mykull London, Blake Jacobsen, Micha Design, Hugh & Crye, BOA Art Gallery, Purveyor of Style, and Douglas Fir.
Buy the book
Style Protocol: A Style Guide Engineered for Modern Men will be out on Tuesday, November 13th. Visit www.styleprotocol.com to get yours!
Zoom Info
reyalfashion:

My Book Launch Party
Thursday night the BOA Art Gallery in Los Angeles was transformed into a menswear exhibit celebrating the launch of my new book Style Protocol: A Style Guide Engineered for Modern Men. I’ve spent the last year working on this book, and — for lack of a better metaphor — the evening felt a bit like giving birth. Minus the pain of course. 
The anxiety of having to wait to share this “baby” with everyone is finally over and overwhelming in the best of ways. I couldn’t be happier.
Dreams do come true.
Fully stocked bar courtesy of VeeV Açai Spirit.
JoJo and IStyle Protocol gift bags.DJ Rogue
Acknowledgments
Thank you VeeV Açai Spirit for the amazing cocktails, SmartWater for keeping all my guests hydrated, Trina Turk for dressing all the ladies working my party, and Mr Turk for my tuxedo. 
This party couldn’t have happened without the help of so many incredible people including: First Look PR, Elle Communications, Georgia Ganjeh, MyCloset Italia, G-Star, Emile Lafaurie for Sean Stores, Candlessentials, NoSubject LA, Mykull London, Blake Jacobsen, Micha Design, Hugh & Crye, BOA Art Gallery, Purveyor of Style, and Douglas Fir.
Buy the book
Style Protocol: A Style Guide Engineered for Modern Men will be out on Tuesday, November 13th. Visit www.styleprotocol.com to get yours!
Zoom Info
reyalfashion:

My Book Launch Party
Thursday night the BOA Art Gallery in Los Angeles was transformed into a menswear exhibit celebrating the launch of my new book Style Protocol: A Style Guide Engineered for Modern Men. I’ve spent the last year working on this book, and — for lack of a better metaphor — the evening felt a bit like giving birth. Minus the pain of course. 
The anxiety of having to wait to share this “baby” with everyone is finally over and overwhelming in the best of ways. I couldn’t be happier.
Dreams do come true.
Fully stocked bar courtesy of VeeV Açai Spirit.
JoJo and IStyle Protocol gift bags.DJ Rogue
Acknowledgments
Thank you VeeV Açai Spirit for the amazing cocktails, SmartWater for keeping all my guests hydrated, Trina Turk for dressing all the ladies working my party, and Mr Turk for my tuxedo. 
This party couldn’t have happened without the help of so many incredible people including: First Look PR, Elle Communications, Georgia Ganjeh, MyCloset Italia, G-Star, Emile Lafaurie for Sean Stores, Candlessentials, NoSubject LA, Mykull London, Blake Jacobsen, Micha Design, Hugh & Crye, BOA Art Gallery, Purveyor of Style, and Douglas Fir.
Buy the book
Style Protocol: A Style Guide Engineered for Modern Men will be out on Tuesday, November 13th. Visit www.styleprotocol.com to get yours!
Zoom Info
reyalfashion:

My Book Launch Party
Thursday night the BOA Art Gallery in Los Angeles was transformed into a menswear exhibit celebrating the launch of my new book Style Protocol: A Style Guide Engineered for Modern Men. I’ve spent the last year working on this book, and — for lack of a better metaphor — the evening felt a bit like giving birth. Minus the pain of course. 
The anxiety of having to wait to share this “baby” with everyone is finally over and overwhelming in the best of ways. I couldn’t be happier.
Dreams do come true.
Fully stocked bar courtesy of VeeV Açai Spirit.
JoJo and IStyle Protocol gift bags.DJ Rogue
Acknowledgments
Thank you VeeV Açai Spirit for the amazing cocktails, SmartWater for keeping all my guests hydrated, Trina Turk for dressing all the ladies working my party, and Mr Turk for my tuxedo. 
This party couldn’t have happened without the help of so many incredible people including: First Look PR, Elle Communications, Georgia Ganjeh, MyCloset Italia, G-Star, Emile Lafaurie for Sean Stores, Candlessentials, NoSubject LA, Mykull London, Blake Jacobsen, Micha Design, Hugh & Crye, BOA Art Gallery, Purveyor of Style, and Douglas Fir.
Buy the book
Style Protocol: A Style Guide Engineered for Modern Men will be out on Tuesday, November 13th. Visit www.styleprotocol.com to get yours!
Zoom Info
reyalfashion:

My Book Launch Party
Thursday night the BOA Art Gallery in Los Angeles was transformed into a menswear exhibit celebrating the launch of my new book Style Protocol: A Style Guide Engineered for Modern Men. I’ve spent the last year working on this book, and — for lack of a better metaphor — the evening felt a bit like giving birth. Minus the pain of course. 
The anxiety of having to wait to share this “baby” with everyone is finally over and overwhelming in the best of ways. I couldn’t be happier.
Dreams do come true.
Fully stocked bar courtesy of VeeV Açai Spirit.
JoJo and IStyle Protocol gift bags.DJ Rogue
Acknowledgments
Thank you VeeV Açai Spirit for the amazing cocktails, SmartWater for keeping all my guests hydrated, Trina Turk for dressing all the ladies working my party, and Mr Turk for my tuxedo. 
This party couldn’t have happened without the help of so many incredible people including: First Look PR, Elle Communications, Georgia Ganjeh, MyCloset Italia, G-Star, Emile Lafaurie for Sean Stores, Candlessentials, NoSubject LA, Mykull London, Blake Jacobsen, Micha Design, Hugh & Crye, BOA Art Gallery, Purveyor of Style, and Douglas Fir.
Buy the book
Style Protocol: A Style Guide Engineered for Modern Men will be out on Tuesday, November 13th. Visit www.styleprotocol.com to get yours!
Zoom Info
reyalfashion:

My Book Launch Party
Thursday night the BOA Art Gallery in Los Angeles was transformed into a menswear exhibit celebrating the launch of my new book Style Protocol: A Style Guide Engineered for Modern Men. I’ve spent the last year working on this book, and — for lack of a better metaphor — the evening felt a bit like giving birth. Minus the pain of course. 
The anxiety of having to wait to share this “baby” with everyone is finally over and overwhelming in the best of ways. I couldn’t be happier.
Dreams do come true.
Fully stocked bar courtesy of VeeV Açai Spirit.
JoJo and IStyle Protocol gift bags.DJ Rogue
Acknowledgments
Thank you VeeV Açai Spirit for the amazing cocktails, SmartWater for keeping all my guests hydrated, Trina Turk for dressing all the ladies working my party, and Mr Turk for my tuxedo. 
This party couldn’t have happened without the help of so many incredible people including: First Look PR, Elle Communications, Georgia Ganjeh, MyCloset Italia, G-Star, Emile Lafaurie for Sean Stores, Candlessentials, NoSubject LA, Mykull London, Blake Jacobsen, Micha Design, Hugh & Crye, BOA Art Gallery, Purveyor of Style, and Douglas Fir.
Buy the book
Style Protocol: A Style Guide Engineered for Modern Men will be out on Tuesday, November 13th. Visit www.styleprotocol.com to get yours!
Zoom Info
reyalfashion:

My Book Launch Party
Thursday night the BOA Art Gallery in Los Angeles was transformed into a menswear exhibit celebrating the launch of my new book Style Protocol: A Style Guide Engineered for Modern Men. I’ve spent the last year working on this book, and — for lack of a better metaphor — the evening felt a bit like giving birth. Minus the pain of course. 
The anxiety of having to wait to share this “baby” with everyone is finally over and overwhelming in the best of ways. I couldn’t be happier.
Dreams do come true.
Fully stocked bar courtesy of VeeV Açai Spirit.
JoJo and IStyle Protocol gift bags.DJ Rogue
Acknowledgments
Thank you VeeV Açai Spirit for the amazing cocktails, SmartWater for keeping all my guests hydrated, Trina Turk for dressing all the ladies working my party, and Mr Turk for my tuxedo. 
This party couldn’t have happened without the help of so many incredible people including: First Look PR, Elle Communications, Georgia Ganjeh, MyCloset Italia, G-Star, Emile Lafaurie for Sean Stores, Candlessentials, NoSubject LA, Mykull London, Blake Jacobsen, Micha Design, Hugh & Crye, BOA Art Gallery, Purveyor of Style, and Douglas Fir.
Buy the book
Style Protocol: A Style Guide Engineered for Modern Men will be out on Tuesday, November 13th. Visit www.styleprotocol.com to get yours!
Zoom Info

reyalfashion:

My Book Launch Party

Thursday night the BOA Art Gallery in Los Angeles was transformed into a menswear exhibit celebrating the launch of my new book Style Protocol: A Style Guide Engineered for Modern Men. I’ve spent the last year working on this book, and — for lack of a better metaphor — the evening felt a bit like giving birth. Minus the pain of course. 

The anxiety of having to wait to share this “baby” with everyone is finally over and overwhelming in the best of ways. I couldn’t be happier.

Dreams do come true.

Fully stocked bar courtesy of VeeV Açai Spirit.


JoJo and I




Style Protocol gift bags.












DJ Rogue







Acknowledgments

Thank you VeeV Açai Spirit for the amazing cocktails, SmartWater for keeping all my guests hydrated, Trina Turk for dressing all the ladies working my party, and Mr Turk for my tuxedo. 

This party couldn’t have happened without the help of so many incredible people including: First Look PR, Elle Communications, Georgia Ganjeh, MyCloset Italia, G-Star, Emile Lafaurie for Sean Stores, Candlessentials, NoSubject LA, Mykull London, Blake Jacobsen, Micha Design, Hugh & Crye, BOA Art Gallery, Purveyor of Style, and Douglas Fir.

Buy the book

Style Protocol: A Style Guide Engineered for Modern Men will be out on Tuesday, November 13th. Visit www.styleprotocol.com to get yours!

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